News & Media

Welcome to the press section of the Sunlight Mountain Resort website. Want know what we're up to? Follow us on Facebook and Twitter!

You can also find an archive of press releases and media coverage by browsing the links below.  

We invite you to contact us at any time for assistance. If you would like to be added to our media list, simply fill out the contact form below. 

Sunlight Marketing, Sales, Events & Communications Department

Troy Hawks

Marketing & Sales Director

Troy@SunlightMTN.com

970-947-5141

Sharleen Storey

Marketing Events Coordinator

Sharleen@SunlightMTN.com

970-945-7491

 

 

 

 

 

 

 

Road Again

Senior Director of Canine Affairs

RoadAgain@SunlightMTN.com

1-800-BOW-WOW

Sunlight, LiveWell Vie for World Record Attempt

Sunlight, LiveWell Partner on World Record Attempt

SUNLIGHT MOUNTAIN RESORT – Nov. 17, 2015 ­– Sunlight Mountain Resort and LiveWell Garfield County have partnered to take part in the World’s largest ski and snowboard lesson, a national campaign aimed at making its way into the Guinness Book of World Records. Currently more than 150 ski areas and a number of ski industry trade groups across the U.S. are participating in the effort. 

 In all, the group aims to break two existing records and set two new records. The record for single-venue ski and snowboard lessons are both approximately 500 people. Only a few resorts are expected to vie for the single-venue record.

Sunlight is vying to help set new World records for the largest multi-venue ski lesson, and the largest multi-venue snowboard lesson. LiveWell has contributed financial support to provide nearly two dozen local students with a free 1.5 hour beginner ski or snowboard lesson including transportation, and rental equipment.

“LiveWell recognizes that not only will this event encourage a slew of newcomers to learn how to ski or snowboard, but will introduce local kids and adults who have never tried skiing or snowboarding to fall in love with a new recreational activity they’ll pursue for the rest of their lives,” said Jeff Jackel, recreation director for the Town of Carbondale, and member of the LiveWell Garfield County steering committee.

Jackel said that supporting the lesson attempt aligns with the organization’s goals to increase healthy eating and active living in the community and schools. According to LiveWell Colorado, one in four kids in the state is overweight or obese, while one of every two Colorado adults is overweight or obese. In 2014, LiveWell Garfield County established five new working groups assigned to tackle the various facets surrounding the issue.

“These ski and snowboard lessons will put many kids in an unfamiliar outdoor winter mountain environment, which will cultivate new skills and abilities for them to learn a winter activity sport that encourages them to lead a year-round physical active lifestyle,” Jackel said.

Local officials of the U.S. Forest Service have expressed their support of the World record attempt, and will be on-site to serve as impartial witnesses as per Guinness guidelines.

“We’re excited to have such great local support, and our World record attempt aligns well with Sunlight’s tradition of being the perfect place for beginners to not only learn how to ski or snowboard, but learn how to shine,” said Troy Hawks, Marketing and Sales Director.

Hawks added that Sunlight was the first ski area in the nation to offer free skiing to local grade-school students. For more than three decades, Sunlight’s fourth grade program has offered free season passes to local fourth grade students. Since Sunlight’s initial offer, similar grade school programs have emerged in most other ski states in the country, including Colorado’s 5th and 6th Grade Passport Program that offers ski days at each of the organizations 21 member ski areas.

Sunlight’s attempt to set the World’s biggest lesson occurs on Skier Appreciation Day that offers $20 lift tickets to all skiers and snowboarders, with 100 percent of the proceeds being donated to the United Way of Garfield County. Also that weekend on Jan. 10, Sunlight hosts its annual Student/Teacher Appreciation Day. Teachers ski free of charge, and students ski for just $20.

“It’s the perfect match with Skier Appreciation Day, a celebration that Sunlight fans been enjoying for years, we can’t wait,” Hawks said.

Find more information online at SunlightMTN.com. More news on Sunlight and LiveWell’s partnership and world record attempt will be announced in the weeks to come. 

Sunlight MTN Elects Inaugural Mini-Mayor

SUNLIGHT MOUNTAIN RESORT – Nov. 17, 2015 ­– Officials at Sunlight Mountain Resort have named four-year-old Elijah Mattson of Glenwood Springs as the ski area’s first elected Mini-Mayor. The move comes after Mattson launched a spirited campaign on social media, earning him a free season pass.  

On Nov. 14, Matson took to Facebook and Twitter to soap-box for an early opening to the 2015-16 season. Within hours, Mattson’s campaign – imploring ski area officials to open early – drew nearly 1,000 impressions. Watch Elijah Mattson soap-box for an early opening.

Mini-Mayor Elijah MattsonA source at Sunlight said after seeing the impact of Mattson’s campaign, resort officials huddled in the East Chamber of the Sunlight Lodge, noting that Matson had raised an underlying “point of great importance.” Days later the formation of the new executive office was unanimously approved and Mattson became Sunlight’s first elected Mini-Mayor.

“With his impassioned public plea for Sunlight to beat its scheduled Dec. 11 opening, Mini-Mayor Mattson made it clear to us that he was speaking on behalf of an underrepresented demographic, we’re inspired by his courage to give voice to young skiers and riders throughout the Roaring Fork Valley and beyond, and look for great things to come during his term,” said Troy Hawks, Marketing and Sales Director.

Sunlight’s Mini-Mayor has a one-year term limit and can only be held by skiers and snowboarders aged 12 and under. Mattson will be up for re-election on Nov. 8, 2016. Candidates can begin their campaigns on Sept. 1, 2016, with voting to begin in mid-October. The office of Mini-Mayor enjoys many exclusive benefits including a season pass and a seat at the executive table. Issues that the Mini-Mayor can impact include stickers, events, and the quality of hamburgers and peanut butter and jelly sandwiches.

Sunlight’s Mini-Mayor will keep his or her constituency updated on breaking news and events by issuing regular press statements via social media throughout the season. Despite Mini-Mayor Mattson’s petitioning, resort officials have so far overruled an early start to the season citing variable terrain conditions and safety concerns. For more information on running for Mini-Mayor 2016, email info@SunlightMTN.com.

Big Capital Improvements at Sunlight for 2015-16

SUNLIGHT MOUNTAIN RESORT – Oct. 26, 2015 ­– Skiers and riders at Sunlight Mountain Resort will be greeted with a number of nice improvements for the 2015-16 season including expanded food and beverage concessions, a major renovation to the Sunlight Lodge Bed & Breakfast, several on-mountain maintenance projects, and a new website set to launch in the weeks to come. Sunlight is scheduled to open Dec. 11.

Right now Sunlight staff and local contractors are busy putting the finishing touches on a big renovation to the Out of Bounds Grill. Skiers and riders will welcome an open-flow cafeteria featuring a full line-up of menu items including Sunlight’s Signature Burger, the infamous house-made mesquite-smoked pork green chili, as well as chicken sandwiches, brats, and homemade soups.

Slope-side Food and Beverage

Also new is a renovated outdoor service station located on the west end of Sunlight’s deck. Here skiers and riders will enjoy the convenience of slope-side food and beverage service on the weekends. An added fireplace and overhead canopy make this the perfect apres ski spot for basking in the sun while enjoying local musicians.  

The New Sunlight Lodge Bed & Breakfast

Meanwhile, the Sunlight Lodge Bed and Breakfast also underwent a major renovation this summer. Originally built in 1956, the 19-room inn has been updated with more than 2,000 square feet of new wood grain tile flooring and more than 6,000 sq. ft. of new carpeting. In addition, interior decorators have installed several pieces of hand-made custom furniture and wood-carved artworks. Guests will be greeted at a new custom stone reception desk with granite counter top, and more stone work has been incorporated in the lounge bar and restaurant.

This season the lounge boasts a new menu of delectable après ski entrees including Shepherd’s Pie, chili Macaroni and cheese, and gourmet flame-grilled hamburgers - all prepared by local chef Tim Gomez. The Sunlight lounge offers après ski specials Thursdays thru Saturdays and the Friday Afternoon Club serves up free appetizers from 3-6pm.

Even More On-Mountain Improvements

Finally Sunlight’s on-mountain improvements include a strategical regrading of some its beginner terrain making it easier for those new to the sport to develop their skills. Other maintenance projects include the replacement of the main power feed to the top of the mountain and the Tercero lift received a new paint job. Add it all up, and now there’s even more to smile about at Sunlight Mountain Resort!

Sunlight Ski & Bike named Local's Choice

SUNLIGHT MOUNTAIN RESORT - June 30, 2015 - Sunlight Ski & Bike shop would like to thank our locals for choosing us as Local’s Choice for best Ski shop and best Bike Shop in Glenwood Springs. 

We have Revamp’d and ReAmp’d at the shop with a new layout, new gear, new brands and a whole new attitude! Sunlight Ski & Bike is very appreciative of the support we receive from our locals and even from our guests from out of town. We wouldn’t be here if it weren’t from our supporters. Sunlight has been in business for over 25 years and plan to continue to create an environment that is friendly and inviting.

 In appreciation, we are offering 20% off select Road Bikes to all Roaring Fork Valley locals. All you have to do is show us your ID. There are many options for all abilities.

Once again, thank you for your support and continued love for Sunlight Ski & Bike!

Located at 309 9th St. in downtown Glenwood Springs. 

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